First, there was MySpace. Then, there was Facebook. Eventually, Twitter popped up. Instagram (@tofurious) hopped on board. Google decided to play with Plus. And now, we have Pinterest.
How do we keep up with all of these things on top of blogging? Simply put – you just do. In fact, you have to. While more social media platforms will continue to spring up, Pinterest is here to stay.
There’s one interesting feature about Pinterest that sets it apart from all of the other social media streams – it’s not a stream. In a way, Pinterest is not designed as a web or news “feed.”
Twitter, Facebook, blogs, and etc. are all streams. Newer news is syndicated on top, which naturally pushes older news below. Therefore, if you miss a segment of the day, all of that news is theoretically replaced with more current events.
Pinterest, on the other hand, keeps all of your “pins” or images in an organized pin board. Although the images are updated, your board stays in the same place.
This Pinterest profile acts like a landing page that is representative of you. And what better way is there to express your interests, thus transparency? It also helps that millions of people are on it (and increasing very quickly).
Today you are You, that is truer than true. There is no one alive who is Youer than You.
- Dr. Seuss
While it’s difficult to maintain a presence on all of these social media platforms, it’s critical to have a clearcut strategy, which is what I emphasized in my book Social Media Marketing for Digital Photographers. Platforms will always change, but rules for engagement and evangelism remain the same.
Cool Links:
See you on Pinterest,
Lawrence Chan
P.S. You can read about the interview of Ben Silbermann (co-founder of Pinterest) and my post on “The Joy of Failing Forward” here.
P.P.S. My book Social Media Marketing for Digital Photographers is now available on Kindle! And very soon, it will be available in Spanish. Sweet!
